Criteria
To be accepted, applicants need to meet the following requirements:
- Good in Webflow Experience, Design Quality (Graphic Design and Interaction Design), and Layout and Structure (Information Architecture, Responsiveness, and Gestalt Principles)
- Satisfactory in Site Optimization and Accessibility
Criteria | Satisfactory | Good | Exceptional |
|---|---|---|---|
Webflow Client Experience | Basic knowledge and some experience building client projects in Webflow. Live client sites that aren’t built on templates. | Solid track record of diverse set of client projects in Webflow. Demonstrates strong knowledge of Webflow's collaboration and client features. | Extensive experience and expert knowledge leading client projects in Webflow, including CMS, Ecommerce, and expertise integrating Webflow Apps and advanced features to enhance site functionality. |
| Design Quality | |||
Graphic Design | Uses of color, typography, layout and/or assets are basic. Elements lack attention to detail or branding of personality, but are mostly relevant and strategically placed. | Strong web design principles such as balance, hierarchy, and proportion, and use of color, typography, and high-quality assets for cohesive branding. | The website entices the user with high-quality visuals that tell a story, optimized for the web. Graphics add aesthetic and informational value. Site demonstrates mastery of visual design principles. |
Interaction Design | Site works as expected (no broken links or functionality) and interactions serve a functional or aesthetic purpose but are superfluous, or at times distract more than engage, or are unintuitive at times | Interactions help direct the user, and promote information processing, and reduce cognitive load. | Includes advanced Webflow features that enhance usefulness. Interactions are treated as brand attributes with personality, and promote information processing. |
| Layout and Structure | |||
Information Architecture | Functional, responsive site with basic or outdated design. Examples include disorganized text and repetitive layouts. | Fully responsive site with sections easy for users to quickly scan and consume information to achieve their goals. | User can easily accomplish their goals and processing information is easy and enjoyable. |
Gestalt Principles | Site meets user needs and doesn’t appear crammed or cluttered | Pleasing, creative compositions that adhere to UX/UI principles and modern design trends. | Layout displays exceptional use of visual design, and even set trends, while achieving clear-defined user goals. |
Responsiveness | Site is fully responsive with a minimal number of bugs to resolve on different screen sizes. | Site is fully responsive with no bugs or other visual hierarchy issues to resolve on different screen sizes. | Layout built with responsiveness in mind (e.g Fluid Units/REM.) |
Site Optimization | No glaring issues that impact customer experience. Site performs as expected. | Well-optimized site with good use of SEO best practices and Webflow settings. Site performs quickly. | Excellently performing and optimized site with advanced SEO best practices and optimized Webflow settings. |
Accessibility | High legibility, passing contrast ratios, and useful alt tags for images. | Features comprehensive keyboard navigation and effective use of ARIA attributes for screen reader accessibility. | Fully semantic HTML, extensive keyboard accessibility and sophisticated use of ARIA attributes, ensuring a fully inclusive experience. |
Common reasons for rejection
- Site(s) are built using a template
- Sites aren’t real client sites built on Webflow
- Site layouts are too simplistic or basic
- Images or iconography are low quality (e.g. pixelated or non-optimized file type/size)
- Inconsistent use of color, typography, or style guidelines
- Design is cluttered or overwhelming, with poor visual hierarchy
- Animations or movement are overused or distracting
- Site does not follow best practices for accessibility
Site references
A few examples of sites that are accepted based on the portfolio site criteria.
Otter
Novo
Lummelunda
