Hi! my name is Axel and I've been building & optimizing websites since adobe dreamweaver was a thing (so, around 2006).

For a decade I built and sold a digital agency and made a living through growth-driven web design, search engine optimization, conversion rate optimization and performance marketing.

I've had the opportunity to work with organizations such as Mercedes-Benz, IKEA, IG, TastyTrade, AcadeMedia & Orkla.

Since then, I've worked as a CMO for start-ups and scale-ups.

And even though I've launched over 200 sites during the last 18 years, I haven't grown tired of it. I still have a deep, nerdy love of building great web.