About

With over 8 years experience and a design & development philosophy centred around a great User Experience (UX) and simplicity. I focus on highly customisable, fast and optimised websites, clean lines, white space, and solid colours to create an aesthetic that is both modern and timeless. The majority of my projects are on WebFlow, Vue.js, Shopify and WordPress.


With each client I take them through a comprehensive journey to ensure the users get exactly what they are looking for. An overview of my steps:


1. Discovery
2. Strategy
2. Research
3. Content Strategy & Information Architecture
4. Art Direction
5. Wire framing
6. Visual Design
7. Development


Previously working for the world renowned advertising agency McCann Erickson, I worked with some amazing clients such as Aldi and the Rugby World Cup. I now build all my themes from the ground up, prioritising User Experience (UX), speed, and clean, simple design. Google prioritises the User Experience over most other search engine indicators. Speed is fundamental for a good user experience. Some metrics affected most by speed are dwell time, bounce rate, and click-through. These show user intent and engagement - which affects organic SEO.


I like to take web design and development a step further and incorporate storytelling to produce websites that are genuinely unique. I love focusing on video-content-driven websites. Viewers retain around 95% of a message when they watch a video, compared to 10% when reading it in text.


I tend to not use themes or many plugins to get the job done. I focus on clear, well-structured, efficient & concise code. I aim for most of the sites I build to load in 2-3 seconds - faster than 98% of the internet and massive SEO indicator.


After losing passion for my work I decided I needed to find purpose again, so now, a central point of my ethos is giving back. If there isn't anything specific your brand does – don't worry; I will take a portion of the job and put it towards positive social/environmental change.


"Josh is the most impressive freelancer I've met over the last five years throughout Elance and Upwork." Aymeric.


You can view my portfolio here: joshricha.com


LinkedIn: /in/joshricha


GitHub username: joshricha


I work primarily on Shopify, WordPress, WebFlow & Vue.js - for both design & development.

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