Founded in 2013 and with 25 plus years of combined design experience, Specular Design Group strives to reflect their clients' business and vision in every product that they create. Taking the time to learn about each client, their industry, and what’s important to them, SDG is able to emulate that learned philosophy in each design.
This process allows for a more unique result and less of the cookie cutter, template-based, design that you see on the market today. The leadership of SDG each bring their own unique touch and design background to the company, as well as to each client. These distinctive styles can be seen in every project and allow for the company to better meet the diverse visual identity, branding, and marketing needs of every client.
The leadership team grew up in Buffalo, New York and have been friends since they were 5 years old. They have worked closely together on various projects for almost 20 years.