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If someone tells you he does not like peanut butter. Do you take peanut butter off the shelves? You do not! You ask him why he does not like peanut butter. He could have an allergy, or perhaps his back injury is keeping him from reaching for it on the shelves. Whatever the case is, companies are making decisions that seem rational, but are not, all the time, and that needs to change.
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In a world that is rapidly shifting to a state where we design for ethics first, we need people that understand the value of working with emotions and empathy in mind. This is where we come in. You can call us Digital Product designers, User Experience unicorns, or Empathic Business Strategists. But whatever you call us, our main goal is to help people build things that make them, and the people they are working for, happy.
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We believe, strongly, that the single source of fuel for success is happiness. And that in order to achieve greatness we need to make sure that we are humble, take a step back, slow down, and look at what people need, rather than what they want. We ask questions like, are you happy with the work you are doing right now? And, what does your typical day look like?
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We can be a great asset to your teams, your target audience, and your stakeholders. And with that in mind, we founded Square One, a well-trained "product team on-demand" service.
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We integrate our designers and developers with your team so that we can both benefit from an ultimate synergy where we take responsibility for the quality of your digital product offering.

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