The Cowlick Appeal

The Cowlick Appeal


We are a collection of distinct individuals, but as a group we are one cohesive unit. We work hard, play hard, and are not afraid to be ourselves. Transparency, rigor, experience, and boundless creativity drives our process at every step. We have worked with brands such as Hello Kitty, National Geographic, Barona Resort and Casino, Life+Gear Inc., Illumina, Upper Deck, NHL, CLC, Marvel, City of Carlsbad, Active Network, Top Elite Golf Balls, Your Mom, Odyssey Golf Putters, Jay Reilly Photography,, Oakley, and more. 

In the heart of every new company there are distinct characteristics that will connect emotionally to customers making the brand irreplaceable. Our goal is to take what makes you special and elevate that to the next level through a collaborative, creative, and enjoyable experience.

As a collective we have over 35 years of experience in branding, marketing, and web design and the following proposal highlights the finer points of a clean, cohesive, and comprehensive approach to a successful brand discovery.

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Coming from the agency world, it was imperative that I work with an agency that shared the same values. My experience with The Cowlick Appeal was exactly what I was looking for. The brand process was fun, professional and collaborative. They committed to every timeline established and went above and beyond with their service. The Cowlick Appeal really does stand out among the rest.

Lowell Hinte

Aquarius Cannabis


The Cowlick Appeal yanked our brand discovery and website projects away from boring, template-speak. They skillfully guided us into more fun, meaningful ways of expressing who and why we are a business. We are thrilled with the results. They exceeded all our expectations with their responsiveness, research, focus, and drive. They are truly unique talents that equipped us to reach our audience in refreshing ways.

Tricia Cariffe

Sherpa Energy Squares


We are so grateful to The Cowlick Appeal for bringing an impactful Lung Cancer Awareness Month campaign to life. They quickly understood the messages we wanted to convey and had fantastic ideas from the start. They created strong pieces that engaged our constituents to like, comment and most importantly share. We loved every piece they developed, and would highly recommend them to any organization looking for an outstanding creative team on their projects. Everyone was a joy to work with, and we look forward to more collaborations in the near future. Thank you Virginia Upshaw and Jessica Cruz for helping us create an empowering and inspiring campaign for Lung Cancer Awareness Month!

Krisztina Quick

American Lung Association in California


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