We believe in dreams — sometimes even more than the people who are closest to the dreamer. But we don’t love that word because it doesn’t describe the ambitious, hard-working, innovative human beings we work with each and every day. We use the word entrepreneur. Entrepreneurs organize, manage, and assume risk. Entrepreneurs have the audacity to challenge conventions, disrupt industries, and pave the way to the new.
We at Unicorn Road think the best way to change the world is to ensure no genius goes undiscovered, and no idea is left to be dismissed as just a dream. We understand what’s at stake and we act with the determination that great ideas demand and the urgency needed to maintain momentum.
We aren’t offering a map, best practices, or hearsay from the side of the trail. We’re offering our expertise and experience at navigating the road where entrepreneurs build, test, and continuously improve their ideas.
I will go where there is not a path. I will leave a trail.–Emerson